OUR DNA

A unifying brand platform

As a creator of financial solutions for the actors of progress, BANK OF AFRICA is leading a fight: to be everywhere the world is reborn. Our brand platform unites us around a common ambition and brings us closer to our will to make Africa flourish with new ways of doing things.

The Pillars of the group

How does BANK OF AFRICA see the world around it and the major challenges of today and tomorrow?

We aspire to a better world for the people of Africa. Africa has a leading role to play at a global scale. Whether on the demographic, social, economic or political aspects, our continent has the necessary tools to face the evolution of global trends. Its young population is a real asset that gives it a great capacity for innovation. The banking system is a pillar for creating value and promoting harmonious growth in the service of sustainable economic and social development. It must support Africa by strengthening confidence in its development opportunities and by contributing to improve the populations' living conditions.

The role the brand takes on to embody this vision

BANK OF AFRICA is the international bank for Africa and Africans wherever they are. As a major responsible financial player, it aims only at the interest of the continent's populations, without hegemony and without ambiguity. Through banking solutions for everyone, from the most accessible to the most sophisticated, BANK OF AFRICA is committed to supporting Africa on the move.

The business project associated with this mission

BANK OF AFRICA believes above all in people. We put innovation and technology at the service of collective progress and individual successes. BANK OF AFRICA offers a banking experience of the highest standards, through a listening ear and offers adapted to the needs of each individual.

Trust

As a leading banking player, BANK OF AFRICA believes in people and the future. Trust is the basis of all lasting relationships, and it governs our relations with our employees and our customers. Representing Africa is an honour of which we are aware. We strongly believe in Africa's development and in the ability of its people to create an optimistic and positive environment that opens the door to endless possibilities.

Progress

For BANK OF AFRICA, believing in progress means never giving up. We believe that nothing can be taken for granted and that everything can constantly be improved. Both individual and collective, the search for progress is a common denominator for all our teams, based on respect, benevolence and living together. This continuous positive transformation is also reflected in our processes and undeniably involves an innovative offer that is useful for the people and in harmony with local identities.

Responsibility

As a universal and socially responsible bank, BANK OF AFRICA is committed to supporting Africa and Africans in their growth. Aware of its responsibility towards society, it is constantly concerned with safety, quality and sustainable development. In an environment dominated by scepticism, BANK OF AFRICA adopts a proactive approach with the firm belief that change is rooted in each of us. In this way, it supports its clients while respecting their cultural, generational and social diversity.

Africa, a powerful symbolism

Africa is the beating heart of our business. The logo takes the shape of the African continent. Its clean lines give it a simple, modern and impactful look. They evoke the appearance of a diamond. This jewel refers to the strength of our brand, the richness of our businesses and our resources. The circle around it represents the globe. Its irregular shape gives the impression of an impulse, symbolising a new beginning. The contrasting colours give a balance between the institution, symbolised by the dark blue, and the modernity, symbolised by the turquoise blue.

Our signature: Our Continent, Our Future

It is the quintessence of our brand promise and places the sustainable development of Africa and Africans as the goal of our approach. Resolutely forward-looking, it draws its energy from the present to lay the foundation for sustainable growth. That of a leading player working towards a continental development that brings social and economic progress.

Our brand architecture

Our Group consists of several subsidiaries. Each one contributes to our influence and expresses the diversity of our expertise. Our brands support each other and reflect our desire to serve all Africans. Thanks to our brand architecture, they are structured and unified. They thus share an extremely strong family resemblance, through a similar visual identity (icon and typography) and a mention of the parent brand as an endorsement of the daughter brands. This branded house architecture ensures a high degree of consistency between our corporate brand and its sub-brands.